HI THERE! 

“My mum was right (but don’t tell her I said that)”

I was one of those kids with no clear calling but endless curiosity.
Everything fascinated me, everything lit a spark, until it came time to choose. That’s when the drama began.
So instead of getting stuck in indecision, I threw myself into work.
I never imagined I’d end up directing, not even when my mum, in her own visionary way, kept saying I would.
But after many jobs and a few stumbles, I found the craft I’ve dedicated most of my time and heart to. And I realised that directing is perfect for people who aren’t made to stick to just one interest.
What I love about this profession is that everyone arrives here carrying their own baggage and passions. In my case, it’s a mix of intuition and a deep sense of storytelling, along with a love for photography, music, design, and, above all, a deep obsession with human behaviour and emotion.

I directed my first piece in 2016. I owe a lot to that version of me, her courage, her gut feeling, and the fact she was never afraid to ask questions.

Since then, I’ve worked on beautiful projects. I’ve collaborated with incredible brands like Netflix, Halls, Vogue, Bayer, Braun, Clearblue and P&G, and with agencies such as DAVID, Ogilvy, SCPF, El Ruso de Rocky and McCann, among others.

My work spans commercials, fashion films, branded content and music videos, pieces where narrative and carefully crafted visuals always go hand in hand.
It’s been shortlisted at El Sol and awarded at CdeC and La Jolla Fashion Film Festival, among others.

hello@laratascon.com